ProductHero is the most used CSS partner in Europe and offers a platform to improve your shopping ad campaigns. So, I settled up in Enveseur’s websites and here are the results. Spoiler: find at the end my conclusions.
Period: 2-7 July 2024 vs. 25-30 Jun 2024 (vs. last week)
Clicks: 3.948 (+17,8%)
Avg. CPC: 0,44€ (-13,7%)
Cost: 1.899,52€ (+1,4%)
Impressions: 286.442 (+13%)
Conclusions: without touching anything during this period of time from the current PMax’s: only shopping campaigns from a wide variety of countries…
It seems that effectively reduced Avg. CPC around -13,7% and this helped to enhance to achieve more Clicks and Impressions with the current budgets and TROAS.