Leader supplier e-Commerce company of postal light-packaging and paper envelopes, present in 19 countries in the European Union. Annual turnover: 4,5M€.
Mar 2021 – Current
- PPC Management
- Campaign creation and management for Google Ads (Search & Shopping), Microsoft Ads and Facebook Ads for 19 countries with an overall annual spend around +600K€.
- Development of Looker Studio interactive dashboards for taking Google Ads decisions.
- Management and supervision of the multidisciplinary marketing team based on graphic designer, render specialist and a marketing coordinator over all digital content creation for acquisition channels (SEM, newsletters, SEO On-Page, Off-Page & Technical and social media) plus branding and merchandising.
- Defining company’s strategy: cross-selling and upselling product portfolio development (+350 new references), markup pricing, market expansion and analysis to new EU countries, annual forecast, and monthly budget control.